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Saving from Boredom!
Saving from Boredom!
01 October 2009
If you are bored, put on the lifebuoy! Samsung promo action in Moscow Metro
Saving from Boredom!
"Saving from boredom!" - this is the name of the promo action, initiated in Moscow Metro
by Sumsung and SSHIKOM. A new Sumsung product - MP4-player became the main rescuer.
For a month a rescue-team from SSHIKOM headed by the MP4-player went by different
Metro lines again and again, looking for the bored and giving them good mood.
A lifebuoy or a player? Participants of the action made their own choice!
