Marketing Events/
Provence Honey Apiaries in Moscow Top Shopping Centers - L'Occitane Promotional Campaign by SSHIKOM!
When: 21.02-09.03.09
Where: The GUM, the TsUM, the Atrium.
Provence Honey Apiaries in Moscow Top Shopping Centers - L'Occitane Promotional Campaign by SSHIKOM!
Task
TO ORGANIZE A TEST OF L`OCCITANE NEW PRODUCTS.
To organize promotion actions in Moscow top shopping centers.
To attract attention of prospective customers to the brand and products of the company.
To reflect features and advantages of the brand in the concept.
Number of Guests: more than 10000
Concept
PROVENCE HONEY APIARIES OF L`OCCITANE.
The campaign was organized in the territory of three Moscow leading shopping centers, where similar presentation formats of the most famous brands' products often take place. The customers here form an experienced audience. Our task was to attract the audience's attention to L'Occitane products as ideal Ladys’ day and Men’s day presents. We placed mini stands of real Provence in the shopping centers, creating atmosphere of the famous French holiday fairs in the center of Moscow. The stands were designed like Provence honey apiaries famous for their lavender honey - one of the brand products' components.
Details
NATURAL LAVENDER HONEY TASTING. MEN’S DAY AND LADYS’ DAY PRESENTS.
During the campaign the guests had a chance not only to test the company's products, but also to taste natural honey from the old French province. And the guests enjoyed such treating!
