Marketing Events/
Learning All School Subjects with the Help of Samsung MP3 Player – Open Lessons in Moscow Streets by SSHIKOM!
When: 05.09.09
Where: Gorky Park
Learning All School Subjects with the Help of Samsung MP3 Player – Open Lessons in Moscow Streets by SSHIKOM!
Task
PROMOTION CAMPAIGN WITH MAXIMAL INVOLVEMENT OF THE TARGET AUDIENCE.
To attract attention of the target audience to the product.
To present the new product, highlighting its main characteristic features.
Number of Guests: 1500
Concept
LEARN IN A NEW WAY.
Within the framework of the City Day an outdoor educational audience was fixed. There everyone could master familiar school subjects in a game manner with the help of Samsung MP3 Player.
Details
KNOWLEDGE IN A MP3 PLAYER. LEARNING THE KOREAN.
At first sight the host – playing the role of a teacher – conducted an ordinary lessons: music, a foreign language, literature. But this time the main instrument for subject teaching was MP3 Player. For example, at music lessons the task for the students was to find songs in the playlist, at literature lessons - to find extracts from famous books and name the characters. At a foreign language lessons the students had to learn a few Korean words. "Excellent" students of the improvised lessons got MP3 Players for presents.
