Marketing Events/
Up-to-Date Technologies and Korean Cultural Traditions at Samsung Stand!
When: 01-04.03.11
Where: Expocentre
Up-to-Date Technologies and Korean Cultural Traditions at Samsung Stand!
Task
TO ORGANIZE A CONCEPTUAL ANIMATION PROGRAM AT SAMSUNG STAND.
To demonstrate advantages of Samsung air conditioners by means of concept instruments.
To attract attention of guests and prospective partners to the stand.
Number of guests: 7000
Concept
KOREAN CULTURE AND HI-TECH AIR CONDITIONERS AT SAMSUNG STAND.
Within the framework of the concept several theme activities in the style of Korean traditions were organized. The guests had a chance to taste real Korean food and paint Korean fans; they also received a lot of presents from Samsung.
Details
KOREAN FOLK DRESSES AND PHOTOS AS MEMONTOS.
Besides interactivities an instant photo studio worked for the guests; everybody could get a photo with models in Korean folk dresses and receive the photos as presents.
