Client: Ubisoft
When: 07.03.16
Where: SC Aviapark, SC Gallery
When: 07.03.16
Where: SC Aviapark, SC Gallery
Early start of sales of the game Tom Clancy’s The Division
Task
ORGANIZE A PROMOTIONAL CAMPAIGN
the day before an official release for M-Video buyers in two cities - Moscow and St. Petersburg in order to attract attention and increase sales of the game.
Number of guests: 550
Concept
EVERY BUYER RECIEVED
a special gift for his purchase of the game. Also he could take photo against the thematic background and upload photos to social networks with hashtag of the event: #the_division, #m_video and get a flash card.
Details
A LEADER WORKED ON THE ACTION -
quiz with awarding the buyers became the culmination of the event. The lucky ones got the superspy clocks and collectible edition of the game.
