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Flash Mob and Viral Reel "Bags: Funny, but Not Serious" - Promotion of Samsung New Vacuum Cleaners with SSHIKOM!
Marketing Events/
Flash Mob and Viral Reel "Bags: Funny, but Not Serious" - Promotion of Samsung New Vacuum Cleaners with SSHIKOM!
Client: Samsung
When: 02.10.09
Where: Moscow Central District
When: 02.10.09
Where: Moscow Central District
Flash Mob and Viral Reel "Bags: Funny, but Not Serious" - Promotion of Samsung New Vacuum Cleaners with SSHIKOM!
Task
TO ATTRACT THE AUDIENCE`S ATTENTION TO THE NEW PRODUCT BY SAMSUNG.
To organize an unconventional and memorable campaign with further promotion in the network.
To create a strong news topic.
Concept
FLASH MOB "BAGS: FUNNY, BUT NOT SERIOUS"
We organized a theme flash mob: fifty mobbers jumped in bags through streets and pedestrian crossings in Moscow, jumped "over" bridges and even crossed Red Square.
This all was filmed and the reel was viewed lots of times on Youtube.com.
Details
300 BAGS. 50 MOBBERS. RED SQUARE.
Four hours of jumping in bags was not easy even for trained mobbers. During the flash mob we needed about 300 bags. The event caused a wide public response and became one of the most memorable Samsung advertising campaigns in Russia.
