When: 22.04.07
Where: Land Rover Experience Centre
Real African Safari in the Moscow Region with Land Rover!
Task
TO STIMULATE CUSTOMERS` INTEREST IN THE BRAND.
To develop positive attitude towards the brand name and presented car models.
To create an original concept, corresponding to the image of presented models, attracting attention of owners and potential customers.
To organize accurate technical test drive and interesting program during the whole event.
Number of guests: 500
Concept
HAKUNA MATATA - AFRICAN SAFARI TEST DRIVE.
Land Rover Cars feel comfortable both in impassable African savannas and asphalt jungle of megalopolis. Guests of the event had a chance to make their dreams come true in unforgettable Hakuna Matata adventure! Exotic animals, tropical cocktails, traditional tunes of ancestors - each part of the event let guests immerse in sunny African rhythms.
Details
IMPASSABLE JUNGLE, CARS-PREDATORS.
All the cars taking part in the test drive were transformed into strong African animals with the help of "predatory" stickers. The route was like an impassable jungle. Representatives of African fauna - exotic birds and animals - welcomed guests, rhythms of African drums supplemented the atmosphere of the unusual test drive. Guests could also visit a casino and a Jungle photo studio.
