TO EXPRESS THE NEW CHEVROLET CRUZE SLOGAN - CHANGE THE RULES - BY EVERY DETAIL OF THE PROGRAM.

To work out a concept that would attract owners and prospective customers of Chevrolet.

To increase loyalty to the brand.

To organize and hold the presentation.

Number of guests: 100

MY RULES CLUB.

Just before the new car presentation guests became members of a unique My Rules club. Membership was granted only to those who were ready to make the impossible come true, changing the rules, exceeding limits, finding unusual decisions and establishing new records. Performances also emphasized uniqueness of different human abilities. With the help of original concert program we underscored the main qualities of the new Chevrolet Cruze: style, safety, reliability, speed.

CLUB CARDS. THE GUINNESS BOOK OF RECORDS.

Guests received invitation cards designed like club cards. During the presentation the host communicated with the guests who managed to overcome the difficulties, establish their own rules and achieve new records. At the entrance the guests were welcomed by men on stilts - the men who had changed the law of gravity and managed to rise over the ground. The new car also appeared very unexpectedly - Bruce Khlebnikov, a man who established his own rules of human body abilities, a record breaker of the Book of Records, wheeled it in holding it with his hair.