Where: Crocus City Hall
Be a Star!
TO ORGANIZE A PROMOACTION FOR CLARINS WITHIN THE FRAMEWORK OF DIMA BILAN'S CONCERTS IN MOSCOW AND ST. PETERSBURG.
To organize a two-week promo action for Clarins and Dima Bilan autograph session on the concert day in one of RIVE GAUCHE shop in St. Petersburg.
To organize outgiving of Clarins product samples among spectators during the concerts.
Number of guests: 6 800 (Moscow)
Number of guests: 3 800
BE A STAR!
Alliance of Clarins and Dima Bilan gives customers a chance to feel like a star. Famous French cosmetics at a competitive price, interacting life with a pop-star and a complimentary ticket for his concert - all this can make an ordinary woman a celebrity!
TICKET FOR BILAN'S CONCERT. DRAW WITH PRESENTS BY CLARINS.
For a fortnight before the concert date customers of Rive Gauche shops were offered to take part in a draw: buying two items by Clarins gave them a chance to win presents. The winners received sets of Clarins cosmetics and free tickets for the concert of the star. SSHIKOM worked out a concept of promotional materials to be outgiven among spectators. The flyers looked like a cloakroom tag, containing information about the concert, a cosmetics sample and invitation to take part in a lottery in Rive Gauche shops.