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Cosmic New Year with Herbalife!
Client: Herbalife Russia
When: 13.12.16
Where: Moscow Planetarium

Cosmic New Year with Herbalife!

Task

TO ORGANIZE A NEW YEAR’S EVENT FOR COMPANY HERBALIFE STAFF IN A FORMAT OF QUEST-IMMERSION,

The action of which were occurring in Mars. To develop corporative communications in a game form, to plunge all participants in atmosphere of “cosmic” New Year!  

Concept

TEAM HERBALIFE IS STEADILY GOING TO NEW SUCCESSES AT ALL SPEED!

Before the New Year Herbalife team went to 2060 year at Mars, where the future is not only around us, but inside us. A crew of “MARS” station was subjected by the serious alien substance.  The staff members had to show and to apply all their skills for went through the quest: logic, creativeness, ingenuity, readiness to help and of course a cosmic knowledge! Mission Mars is a synthesis of computer game and theatre, where team Herbalife is at the stage and in the shot.   

Details

WE ARE GOING TO THE FUTURE TOGETHER! NEW GLOBAL PROJECTS AND MISSIONS ARE FURTHER.

While one team was carrying out the missions, the second one was participating in cosmic master-classes, by degustation of cosmic food and participating in its cooking, by creating mini-planets with the help of nano-technologies “ebru”. Finally all teams had united their skills and launched a Martian encryption system “Enigma”, by proving that only together we could reach the goal. The culmination of the program was a final flash mob with thousands of lightning stars that have symbolized a fulfillment of the desires in New Year! 

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