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Organization of marketing and corporative
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More than movie!
Client: AVON
When: 13.01.17
Where: World Trade Centre

More than movie!

Task

TO ORGANIZE AN EVENT FOR THE STAFF IN A FORMAT OF MOVIE NIGHT.

To create a communicative campaign for involvement of maximum participant’s quantity. To create a celebration atmosphere of Big cinema.  

Number of guests: 500

Concept

CORPORATIVE LIFE OF AVON COMPANY IS A BIG, FASCINATING AND EXCITING FILM!

Every day AVON team is living through a new film episode, and staff members are the main heroes. Everyone has his own film. Sometimes it’s a comedy or drama; sometimes it’s an action movie or adventures. And all films are united with a general plot – it is a big AVON’s story. The main idea of the project is a New Year’s awarding of the Big Cinema’s key heroes and life-stories of a Big Company that are told with a cinema - language.   

Details

IT IS MOVIE ABOUT STARS THAT HAVE LIGHTED UP IN AVON.

The entrance group was decorated in the best movie premier traditions, where character-animators were shuttling in imitations of known cinema heroes. The event was opened with performance of the staff members in the style of musicals based on the most famous Oscar films: “Great Gatsby”, “The Mask”, “Alice’s adventures in wonderland” and many others. Cover-band “Jooliki” has added a rock-n-roll atmosphere to the evening, and nobody could stand under the guitar’s riffs.   

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