When: 24.06.17
Where: Meshchersky Park
High five when 25!
Task
ORGANIZE A SPORT HOLIDAY,
with five kilometer run for adults and one kilometer for children, unite the employees of the company and their families and help them lead a healthy lifestyle, motivate people to exercise more, allocate sections on the site and come up with sporting activities for all participants.
Number of guests: 600
Concept
HIGH FIVE WHEN 25!
The company loves sport: "High five!" events has been held for three years already. This holiday coincided with the 25th anniversary of the company, so the employees had started preparing for the race in advance. Coaches provided them with some training sessions in Meshchersky Park.
We launched five sections: "High five to creativity!", "High five to the new!", "High five to the team!", "High five to a good mood!", "High five to bright life!", so the participants tried to win special bracelets for each section. Who collected all five got a valuable sports prize.
Details
WE LAUNCHED A TEASER CAMPAIGN WITH A CHALLENGE BEFORE THE RUN.
We set up a banner in the hall of the company building and launched 25 tests changing routine habits. For example, people had to drink more water a day, go for a one-hour walk without a mobile, change the route to work and so on.
Stage musical and sports performance finished the event.
